Skin Lightening In Africa, Why Are Women Bleaching Their Skin?

Skin Lightening: Why Africans Use It

Written by Jeanette Lekgabe: Guest Blogger

Jeanette

 Skin lightening products has flooded African markets and the industry is still booming. Research shows the countries contributing profits to the companies behind this method of “beautification” include Mali, South Africa, Togo and Nigeria. The question still remains…Why?

Africa, known as The Motherland, has been intoxicated by this “beauty treatment” of which most question, including me.  However, most communities in the continent seem addicted to this skincare regimen despite the lack of research regarding long term affects to the skin.  The black market, which preys on the poor, has vastly grown as the demand for these types of products has increased; meanwhile, the rich and famous can afford high quality products. They the money needed to access to the proper professionals who consult and provide their dermatological and cosmetic skincare needs.

This is how it works…

 The Have-Nots: Those that do not have the money usually get these products at a cheaper price from any street vendor that are usually located on most corners in the communities.  What some do not know, while many do, but choose to ignore is that most of these products contain a harmful chemicals such as hydroquinone, which is mainly used in paints and photographic developing solutions and also the most commonly used one mercury, all of which can cause irreversible damage to the skin when continuously used.

Now that you know the basics of lightening creams, let’s get into the history of how the categorization and segregation of Light skinned vs Dark skinned began…

The term “yellow bone” gained popularity in the United States of America and later made its way to the South of Africa.  South Africa refers to light complexioned Black people (more specifically, the woman). This term took a toll on most and segregated dark and light skinned individuals, which caused emotional conflict where most found it hard to discuss fairly or to even simply articulate.

Can this be a disorder?  If so, here are the most globally recognized symptoms:

  • Skin Lighting (Bleaching)
  • Veneration and Lack of Self-Love
  • Lack of Group Unity and Trust

The idea of colorism goes back to Colonial history.  Oddly, British aristocrats embraced and aspired to have pale skin like “milk” and “porcelain.”  Having light-skin was perceived to come with privileges, social profile, better employment and change of marital status.  Their concept and standard of beauty holds no place for beholding melanin and celebrating pigmentation.  It later became a tool for oppression. Contemporary marketing campaigns take advantage of this social dynamic and perpetuate this perverted myth by sending a strong and consistent message through their advertising:

The lighter you are you are significantly more socially accepted, therefore the more benefits in life await you. The darker you are the less attractive you seem to most.

This has become so ingrained in African society; women of darker complexion literally work harder to be valued in the community than those with a lighter skin-tone.  Her quality of life is influenced.  Her self esteem is impacted.

Unfortunately, this will always be the norm to most.  So to my fellow Beautiful, Dark-skinned Women -segregated or not, light or dark – the Dream is big and we have the Power.  Hustle hard, work diligently in whatever you’re doing, and choose the right way to live.  Fearlessly aspire to what pleases and satisfies you.  Be uniquely you and stand proud.

Make your own mark and WEAR YOUR AFRICAN SKIN PROUD!

I stand for BLACK, so should YOU.


About the Author:

Jeanette Lekgabe is a Blogger from South Africa.   She has first hand experiences with the difficulties that darker skinned women face in the South African Region.  Learn more about Jeanette and read some of her fiction writing by visiting her Blog at Darted Africa.

 

Advertisements

#90DayRun To Freedom And A Healthier Life From The Inside Out

We’re expanding, and we’re looking for serious women and or men who want to get healthier from the inside out, help others do the same and make money.  The great thing about a team is that Together Everyone Achieves More, and Team #Stand4Health wants you to be a part of the TEAM!  We’re serious about #HealthAndWellness and our goal is to help individuals become healthier, lose weight naturally and be able to stay or get off of medications, which often lead to other health issues from prolonged use.

Will You Be The Next Success Story?


#Stand4Health

Beat Stage 3 is Standing Up To Colon Cancer And Bringing Awareness To The Masses

March is Colon Cancer Awareness Month.  On Saturday, March 11 2017, Black Women Stand Up’s Co-Founder, Tiffany Braxton attended the Beat Stage 3 Colon Cancer Awareness Event in New York City at the Borough Hall Building in Brooklyn.  The event was in Honor of and Celebrated Beat Stage Three’s Co-Founder, C. Diane Nathaniel (Diane), a Stage 3 Colorectal Cancer Survivor, and served as a vehicle in bringing awareness to the disease.

Beat Stage 3 is a 501(c)3 not for profit organization started by Co-Founders, Helen L. Collen and Diane Nathaniel.  Beat Stage 3 promotes image consciousness and renewed self-love for cancer Fighters and Survivors.  Find out more about the organization and the work they are doing by visiting their website at Beat Stage 3, where you can also donate to the cause.

 

The Sands of Time Table was a reminder to everyone that the world is fighting against various forms of cancers, and each color represents a different type.

Beat Stage Three’s Co-Founder, Diane Nathaniel will be our “Goddess Spotlight” Feature before Colon Cancer Awareness Month comes to an end…Stay Tuned.

#LiveLongerStronger #IamDiane #BeatStage3 #ColonCancerAwareness

#WednesdayWords – Happy International Women’s Day

womenequality

Happy International Women’s Day!  Today is truly a phenomenal day as we Celebrate All Women.  Whatever you are doing today it is our hope that you are standing a little taller and smiling even harder while doing it.  If you took off today to stand in solidarity for #ADayWithoutAWoman we salute and thank you.

Check out #BWSU C0-Founder, T. Braxton on Periscope sending love to women everywhere, and letting everyone know why she is #ProudToBeAWoman – Are You? Please comment below and share, we want to hear from you today.

happy-international-womens-day-2016-hd-wallpapers

black-feminism

Queens, continue to let your light shine, dim it for no one.  We are Women, We are the backbones of our families, communities and the world!  Stand up, Rise up and Never Give Up on yourself or your belief in a better world!

Peace and Always Love,

#BWSU Family

For Immediate Release: PROMINENT VETERAN BUSINESS GROUP LAUNCHES “VEDI 25” TO SALUTE THE UNSUNG HEROES

FOR IMMEDIATE RELEASE Media Contact: Tiffany Braxton

Email: Vedi@MidnightManagement.com

PROMINENT VETERAN BUSINESS GROUP LAUNCHES “VEDI 25” TO SALUTE THE UNSUNG HEROES THA…

Source: For Immediate Release: PROMINENT VETERAN BUSINESS GROUP LAUNCHES “VEDI 25” TO SALUTE THE UNSUNG HEROES

Do You Believe That Your Health Matters?

Do you really believe that your health matters?  We need you to know that your health is important and it is up to you to take control of your health and that yes, your #YourHealthMatters.  Here at BlackWomenStandUp.com we want to assist and support you in your health/wellness and fitness goals. If you or someone that you know is struggling with weight and are sick and tired of going at it alone, or feel as if you just cannot do it, we want to help you.  We invite you to join us in our private FB Group where you can connect with other individuals who are committed to change and optimal health.

This group is for all levels from the beginner to the dedicated fitness fanatic, we can all find common ground and learn from and be of help to one another.  We can suggest immediate-result driven products for the individual that is really struggling and needs a jump-start with their weight-loss, we got you covered.  Check out our Co-Founder, Tiffany Braxton on #Periscope discussing our new private Stand 4 Health FB Group, as well as our upcoming Program “How to Turn Your Health and Weightloss Goals Into a Side Hustle.”

//platform.twitter.com/widgets.js

 

“Love Alert” Meet The Fords – BlackWomenStandUp’s New Love Lounge Feature

We Love, Love…Especially Black and Brown Love!  Here at BlackWomenStandUp.com the Love Lounge is where we celebrate and remind everyone of the beauty and feeling of being in love.  Our goal is to inspire those who are still hoping for and looking for that special one, and to spread the joy of those who have found their true love, while highlighting amazing couples.

Our Love Lounge Feature:

Meet Mr. and Mrs. Keith and Chanel Ford of Essex County, New Jersey – Married 9/24/16.
carawayfordwedding-160

Here are some fun and true facts about our Newlyweds:

  • Keith Ford and Chanel Caraway met on match.com —->(He was bored and signed up for a 7 day free trial.  She was at the end of a subscription that she rarely used).  Wow, look what that lead to!
  • They met the day after Thanksgiving, 2014

Message:  Internet Dating Works, don’t be scared ladies.  You never know where you will find love, just keep your heart open to the possibility and remain positive.

cw-28

Fun facts continued…

  • Chanel is from Baltimore, MD and Keith, East Harlem, NY
  • The wedding ceremony was in Baltimore County.  Reception was in the Inner Harbor, Downtown Baltimore
  • They are both foodies, entrepreneurial, and philanthropic
  • Some of their favorite things are cooking, dining out, reading, working out, and traveling

What’s next for the Newlyweds?  Their List Below:

  • Little ones
  • Home ownership
  • Developing their businesses – Check out Keith’s Business Pages here —->K Systems Solutions and The Digital Report (TDR)
  • Advancing their education

cw-76-copy-2

 

 

 

 

 

 

 

More moments from Keith and Chanel’s Special Day!

carawayfordwedding-161

 

carawayfordwedding-313

carawayfordwedding-142Thank you to Keith and Chanel for sharing their love and special day with the BWSU Family!  We wish you many more years of marital bliss, and all the best with your next steps in life as a couple:)

Peace and Love.

#BWSU